Back to School, Back to You
What is Truly U?
If you're new here, we're so glad you found us. Whether you followed us after a friend's recommendation, stumbled across us on social media, or just moved to Omaha and are searching for "bra fitting near me" - welcome. This is a little introduction to who we are, what we believe, and why we do what we do.
Locally Owned. Women Owned. Women Operated.
Truly U is a custom bra fitting boutique right here in Omaha, Nebraska - and every part of that sentence matters to us. We're not a chain, and we're not a franchise. We're a small, local business, built by a woman, run by women, for women.
Our Story
Truly U was built on a simple belief: every woman deserves a bra that actually fits.
That belief turned into a boutique in 2018, when our founder opened Omaha's first and only custom bra fitting store. After years of watching women struggle with bras that dug in, rode up, or just never felt *right*, she set out to build something different - a place where getting properly fitted wasn't an afterthought, but the whole point.
Since then, our mission has stayed the same: help women of every size, shape, and stage of life find a bra that isn't just "good enough," but truly right for their body.
What Makes a Truly U Fitting Different
Anyone can hand you a bra off a rack. We do something different.
When you book a fitting with us, you get:
- One-on-one time with a certified fitter - no rushing, no sharing attention with other customers
- A private fitting room, so you can relax and ask questions freely
- Real measurements, not just a guess based on a tag from ten years ago
- Options pulled specifically for you, based on your body, your goals, and your budget
There's no guessing and no awkwardness - just an experience designed to help you feel comfortable, supported, and confident, whether it's your first bra or your fiftieth.
What We Offer
We know "the right bra" looks different for everyone, which is why we carry and fit:
- Everyday bras
- Lingerie
- Shapewear
- Swimwear
- Nursing bras
- Post-surgical bras
and more.
Whatever stage of life you're in - building a first bra wardrobe, adjusting after having a baby, recovering from surgery, or just finally ready to stop settling - we have a fitter and a solution for you.
More Than a Store
When you walk through our doors, you're not just shopping. You're stepping into a space that was built by women, for women - a space where every body and every identity is welcome, and where the goal is always the same: helping you walk out knowing exactly what a great fit feels like, and carrying that confidence with you.
Come See the Difference
If you've been putting off a proper fitting, or you're not even sure you need one - this is your sign. Come see what it feels like when your bra actually fits.
Book your fitting today!
