About Us

Truly U was founded in 2018 with a simple yet powerful mission – to help women feel confident at every stage of life. After years in corporate leadership roles and a busy travel schedule, our founder realized her true passion: supporting and empowering women.

From the challenges of motherhood to the transitions of perimenopause, we understand that confidence can feel out of reach at times. That’s why Truly U goes beyond just finding the perfect fit – we focus on education, understanding, and personalized support. Our expert fitters, certified in New York and continually trained, ensure that every woman leaves feeling comfortable, empowered, and truly herself.

At Truly U, we believe confidence starts with the right foundation – both inside and out. Welcome to a space where you are seen, supported, and celebrated.

Behind the Bras

Meet our fitters, whose goal is to help you find a bra that fits seamlessly.

Kelly Rocha

Founder | Certified Fitter

Katelyn VanLaningham

Store Manager | Certified Fitter

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Mikayla Thelen

Marketing Manager | Certified Fitter

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Gina Long

Certified Fitter

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Heidi Downs

Certified Fitter

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Find Your Fit

We’ll take the stress and confusion out of bra shopping. One appointment, one-on-one attention, and a selection made just for you – so you can finally feel the difference the right fit makes.

Hear From Our Customers

    
 
 
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   Emily 
 
 
 
 Trustindex verifies that the original source of the review is Google. Makayla did a fantastic job helping my sister, my mom and I find our perfect fits. She made a comfortable environment and took all of our individual concerns, preferences, and comfort levels into consideration. The entire experience was amazing!
  
 
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   Lauren Schoening 
 
 
 
 Trustindex verifies that the original source of the review is Google. Mikayla was absolutely amazing for my fitting! She was so knowledgeable about the products and made me feel so comfortable the entire time. The selection of products was great and I was able to find some gorgeous bras that fit well! Thank you!!
  
 
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   Thea Lahey 
 
 
 
 Trustindex verifies that the original source of the review is Google. This place is so great! I was so comfortable to entire time and left with some great pieces with information on how to take care of them. I definitely recommend this place to anyone.
  
 
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   Hannah 
 
 
 
 Trustindex verifies that the original source of the review is Google. An amazing experience! I have never had bras that fit and I left with 6 that all fit and look amazing! They made sure every bra fit and looked perfect! I recommend every woman come here and get a fitting done!
  
 
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   Faith Ortega 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had the amazing pleasure of being fitted by micheala! she was so amazing! i was so nervous going in but from the moment i walked in, i felt welcomed and so comfortable! she was so sweet and kind! she made sure i was comfortable in what i was wearing and took her time answering all my questions! absolute dream of a fitting! she made my experience here so wonderful! will definitely come back :))
  
 
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   Amy Gewecke 
 
 
 
 Trustindex verifies that the original source of the review is Google. Katelyn was fantastic. Make an appointment you won’t be sad.
  
 
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   Sarah Kasco 
 
 
 
 Trustindex verifies that the original source of the review is Google. Michaela was an absolute gem! She was so friendly and easy to chat with that the whole bra-fitting experience went from “potentially awkward” to “honestly kinda fun.” She explained everything up front, took my measurements like a total pro, and then worked her magic to find styles that actually fit and felt good. She brought in a lot of options, helped adjust the straps, and never once made me feel rushed or uncomfortable. I left with some bras in hand and another on order—and when I came back a week later, I told the ladies it had been the most comfortable week of my life in a bra. Truly revolutionary. If you’re on the fence, hop off and just go. Sure, it can be a little pricey depending on how many you snag, but honestly, what’s the cost of never wanting to rip your bra off the second you get home? Tell them your budget—they’ll totally work with you. Comfort, confidence, and cleavage that sits where it’s supposed to? Worth. Every. Penny.
  
 
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   Jennifer Curtis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fitted for REAL. Not some VS deal. I’m grateful I finally gave in and went. I won’t be looking back. I purchased 3 different types after my augmentation and I can’t wait to ware them. Thank you to Katelyn for taking such great care of me!