Let's talk bras!

About Truly U

We’re happy when women feel empowered.

We opened our (big, beautifully barn wood) doors because we care.

We decided to open up shop because we know the difference a great-fitting bra can make. When women feel comfortable and fit right, they walk out of our doors feeling ready to conquer the world. Supporting women is very important to us, both literally and figuratively.

It’s all about that fit.

Educating women about proper fit is what we value most.When you book your fitting, we’ll teach you how a bra should fit, help you select the best bra for your figure, and custom sew alterations in store.



T-shirt bras, sexy bras, strapless bras….bras that look great under clothing and feel great on your body. Bras are our thing, and we do our thing well.



Sexy, comfortable lingerie should not be an oxymoron. Spice up your closet with looks you’ll want to wear all the time.



If you like the idea of slimming undergarments but have trouble finding tummy-tuckers that fit well, don’t roll, and look sexy… you’ll love our boutique. We’ll help you shimmy into something that fits, slims, and looks sexy!


Bathing Suits

We don’t like shopping for swimsuits because it’s hard to find cute ones that fit. Enter Truly U. We carry patterns that any chic shopper would drool over and styles that fit and flatter.


Nursing Bras

Breastfeeding a baby can be hard enough on its own – struggling with a bra should not be a part of the process. We carry nursing bras that will feel great on and allow you to feed your baby with ease.


Sports Bras

A great-fitting, supportive sports bra is the centerpiece of the athletic woman’s sportswear collection.

Behind the Bras

Meet our fitters! Our goal is to help you find a bra that fits seamlessly.


Kelly Rocha

Founder, Certified Fitter


Jayden Rocha

Certified Fitter, Receptionist


Heidi Parolek

Store Manager, Certified Fitter

Have a Question?