About Us

Truly U was founded in 2018 with a simple yet powerful mission – to help women feel confident at every stage of life. After years in corporate leadership roles and a busy travel schedule, our founder realized her true passion: supporting and empowering women.

From the challenges of motherhood to the transitions of perimenopause, we understand that confidence can feel out of reach at times. That’s why Truly U goes beyond just finding the perfect fit – we focus on education, understanding, and personalized support. Our expert fitters, certified in New York and continually trained, ensure that every woman leaves feeling comfortable, empowered, and truly herself.

At Truly U, we believe confidence starts with the right foundation – both inside and out. Welcome to a space where you are seen, supported, and celebrated.

Behind the Bras

Meet our fitters, whose goal is to help you find a bra that fits seamlessly.

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Kelly Rocha

Founder | Certified Fitter

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Katelyn VanLaningham

Store Manager | Certified Fitter

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Mikayla Thelen

Marketing Manager | Certified Fitter

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Gina Long

Certified Fitter

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Heidi Downs

Certified Fitter

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Find Your Fit

We’ll take the stress and confusion out of bra shopping. One appointment, one-on-one attention, and a selection made just for you – so you can finally feel the difference the right fit makes.

Hear From Our Customers